Sidecar Handcrafted Goods
Black Friday Promo Video
The Client: Located in Lincoln Nebraska, Sidecar Handcrafted Goods carries a spectacular selection of paper-related items and handmade local gifts - cards, papers, pens and totes from artisans near and far.
The Objective: To create public awareness and drive traffic to their retail storefront for the holiday shopping season, Sidecar needed something eye-catching and playful to break through the clutter on social media.
The Solution: Playing on the idea that most goods that Sidecar carries are either made by hand or designed to be hand-held, a distinctive animation technique with a handmade feel (stop-motion) was used to bring some of their product pairings to life.