Sidecar Handcrafted Goods | Stop-Motion
Sidecar Handcrafted Goods
Black Friday Promo Video
The Client: Located in Lincoln Nebraska, Sidecar Handcrafted Goods carries a spectacular selection of paper-related items and handmade local gifts - cards, papers, pens and totes from artisans near and far.

The Objective: To create public awareness and drive traffic to their retail storefront for the holiday shopping season, Sidecar needed something eye-catching and playful to break through the clutter on social media.

The Solution: Playing on the idea that most goods that Sidecar carries are either made by hand or designed to be hand-held, a distinctive animation technique with a handmade feel (stop-motion) was used to bring some of their product pairings to life.
Shot with a Canon 7D Mk iii, Rokinon 35mm t/1.5 cine lens and MacBook Pro.
A technique called 'rotoscoping' was used to remove armatures that aided with the animation. This process includes masking out unwanted objects frame-by-frame. For reference, every frame of video can contain anywhere between 12-240 frames-per-second (fps). If you ever hear the phrase 'We'll fix it in post (production)', rotoscoping could be what they're referring to.
Sidecar Handcrafted Goods | Stop-Motion
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Sidecar Handcrafted Goods | Stop-Motion

Located in Lincoln Nebraska, Sidecar Handcrafted Goods carries a spectacular selection of paper-related items and handmade local gifts - cards, p Read More
10
110
0
Published:

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