Franck Namani is a luxury fashion brand based in Paris, France. I worked closely with the brand to design, build and initially manage the ecommerce website.
I was the sole designer & developer on this project and I also had a lot of input regarding technical direction in not only the ecommerce website but for other digital avenues (advertising, marketing, CRM, inventory).
The website is powered by WordPress and WooCommerce and features a custom theme with additional custom functionality to enable rich page layouts and interactivity (collection layouts feature interactive "hotspots" which allow users to directly view and add the products featured to their cart). It is also a bilingual website (available in English and French).
There was great emphasis on creating a simple and luxurious user experience to modern web standards and customer expectations. Custom event tracking was also integrated to understand user behaviour and to optimise conversions.