Living in Clips is a fashion, travel and lifestyle blog that was started by Natalie Riachi in 2012.

Already established as a blog on the WordPress.com network, in 2015 I re-designed and re-built the blog as a self-hosted WordPress site to cover a wider range of subjects and features than WordPress.com would allow.

I built a custom WordPress theme, as well as devised and integrated custom digital strategies to enable affiliate marketing features, as well as a host of other features to expand the content and marketing offerings for original and sponsored content.
On the site we both lend our voices to similar topics and we explore our shared thoughts and differences in our "She Said He Said" feature section.