As part of Clube Olá online strategy, it was necessary to strengthen the relationship between the brand and the family, one of tools used was a monthly newsletter where it was presented a selection of leisure tips.
It was important to create a different newsletter, so I though to break the rules, and create an horizontal newsletter - sometimes it's fun to interact differently.

In this particular case, we were in Xmas season, so the illustration was improved to meet the 'season' requirements.