Thebrief included a mixed media campaign for the established brand BlinkStefanus. Five stickers needed to beexchanged, each for something worth more valuable in turn as the size of thestickers varied from small to big. Forthis brief I chose to begin my pelgrims at Chameleon Village atHartbeespoortdam. I began with fivestickers and ended up with something more valuable, sometimes even knowledgewhich I only have the outcome to show. During the process my approach revealed the alter ego of the brand BlinkStefanus which was more conscious and in touch with the directenvironment.