Clal is a finance company that specializes in insurance, funding and investments.
In order to show that with Clal you are covered in every moment, we created The Moments Game, a Facebook connect, real time multiplayer game where you beat your opponents by progressing in life.
Our strategy and creative execution both derived from our main problem - young people don't want to hear about the boring finance world. terms such as Fixed premiums and short term loans are irrelevant to them.
So, instead of shouting our message on TV spots or billboards, we turned to the one place young people spend most of their time. Facebook, and we gave our boring yet important messages a Gamification makeover.
In order to show that with Clal you are covered in every moment, we created The Moments Game, a Facebook connect, real time multiplayer game where you beat your opponents by progressing in life.
Our strategy and creative execution both derived from our main problem - young people don't want to hear about the boring finance world. terms such as Fixed premiums and short term loans are irrelevant to them.
So, instead of shouting our message on TV spots or billboards, we turned to the one place young people spend most of their time. Facebook, and we gave our boring yet important messages a Gamification makeover.
Awards:
FWA (Shortlist)
FWA (Shortlist)
