The iPhone Pinch Banner
Brief:
Opticana, Israel's leading optics retailer, wanted to get new customers - Those who need glasses
but don't know it yet.
Solution:
We used the iPhone's most popular feature to create the iPhone Pinch Banner.
When people zoomed in to read an article in the country's leading news site, they received a
pop-up banner with our message - "Need to zoom in to see clearly? Free eye tests at Opticana!"
It's important to mention that the banner popped
up only once for a unique user.
Results:
Media around the world covered our special
banner, and 100,000 people pinched and found
out they probably need to take an eye test.
Awards:
One Show Interactive
Brief:
Opticana, Israel's leading optics retailer, wanted to get new customers - Those who need glasses
but don't know it yet.
Solution:
We used the iPhone's most popular feature to create the iPhone Pinch Banner.
When people zoomed in to read an article in the country's leading news site, they received a
pop-up banner with our message - "Need to zoom in to see clearly? Free eye tests at Opticana!"
It's important to mention that the banner popped
up only once for a unique user.
Results:
Media around the world covered our special
banner, and 100,000 people pinched and found
out they probably need to take an eye test.
Awards:
One Show Interactive
