Our Challenge:
Get people more educated about OCD and its symptoms.
The Strategy:
Instead of just telling people how OCD feels like, we had them experience one of its symptoms.
The Solution:
We created the shortest ad ever. A 1-second YouTube video with our message.
Of course no one was able to read it, so viewers had to press play over and over again.
Results:
With a 0$ budget (literally), we were able to pass the experience onto more than 100,000 viewers and achieved a massive online coverage.
Check out the original video right here:
Get people more educated about OCD and its symptoms.
The Strategy:
Instead of just telling people how OCD feels like, we had them experience one of its symptoms.
The Solution:
We created the shortest ad ever. A 1-second YouTube video with our message.
Of course no one was able to read it, so viewers had to press play over and over again.
Results:
With a 0$ budget (literally), we were able to pass the experience onto more than 100,000 viewers and achieved a massive online coverage.
Check out the original video right here:
Awards:
The Communicator Awards
The Communicator Awards
