P E N E L O P E K N I T / M a r k e t
Penelope Knit is a knitting store, developed in collaboration with designer Pamela Gomez inside the design office P&P Collective Creative Studio. The Project consisted of generating the brand identity, costumer journey map, visual merchandising, interior design and project execution.
The different spaces that make up the store are: Market, Tea shop, Workshops and Kids area.
The concept to develop each of the elements and spaces was "Penelope, central character of the Odyssey, weaves and unweaves with passion while waiting for the return of her beloved". Thus, Penelope Knit, tries to evoke a poetic, pleasant and passionate environment, where stamens and a great diversity of products coexist to create the best space to weave.