This campaign’s objective was to promote Juhayna Zabado’s main slogan, #طلع_الطاقة_اللي_جواك.
The campaign was launched with a teaser promoting the Egyptian swimmer Islam
Abou-Ali who's ranked 6th in the official worldwide Paralympic classification list; soon making his way to Mexico participating in the world Paralympics championship.
The campaign was launched with a teaser promoting the Egyptian swimmer Islam
Abou-Ali who's ranked 6th in the official worldwide Paralympic classification list; soon making his way to Mexico participating in the world Paralympics championship.
Client: Juhayna
Advertising Agency: Kijamii, Cairo, Egypt
Associate Creative Director: Omar Jongar
Art Director: Karim Ahmed
Copywriter: Yehia M. El-Sioufy
Senior Account Manager: Noha Sabry
DOP: Muhammad Daoud
