Juhayna Zabado - Islam Abou-Ali
This campaign’s objective was to promote Juhayna Zabado’s main slogan, #طلع_الطاقة_اللي_جواك.
The campaign was launched with a teaser promoting the Egyptian swimmer Islam
Abou-Ali who's ranked 6th in the official worldwide Paralympic classification list; soon making his way to Mexico participating in the world Paralympics championship. 

Client: Juhayna 
Advertising Agency: Kijamii, Cairo, Egypt
Associate Creative Director: Omar Jongar
Art Director: Karim Ahmed
Copywriter: Yehia M. El-Sioufy
Senior Account Manager: Noha Sabry
DOP: Muhammad Daoud 
Juhayna Zabado - Islam Abou-Ali
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Juhayna Zabado - Islam Abou-Ali

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Published: