Speaking of The World Cup, and a family-driven Real Estate establishment that takes pride in being a family owned business, we found a common ground.
Soccer history entails numerous examples of father/son generations that have passed on the baton of glory and achievements, similarly with Hassan Allam Properties’ story of how it all came to this day’s existence. Hence, we linked both with a rationale of “When there’s family, there’s legacy”, fledged into a series of 4 simple/short videos.
Agency : Kijamii
Client : Hassan Allam Properties
Copywriter : Yehia ElSioufy
Art director : Abdelrahman Mahfouz