Agency : Kijamii
Client : Durex Egypt
Creative Director : Ahmed Moheeb
Art director : Abdelrahman Mahfouz
Copywriter : Yehia M.El-Sioufy
Senior Account Manager : Nouran Taher
This direction for Durex Egypt has the sole purpose of showing how the summer beach life is brimming with turn-ons.
Bearing in mind the culture, the direction’s name contains a classic Arabic word that means ‘especially’, which when spoken in Egyptian colloquial Arabic, denotes ‘’ Boobs ‘’... Having the tagline say both ''Especially in the North Coast'', and also,
‘’Boobs in the North Coast’’.
‘’Boobs in the North Coast’’.
