Conceptual motor show project for Hyundai Motor Company at Leipzig's PKW Messe. Almost 1200 sq.m. of the exhibition area, 9 months of design work and more than 4 different concepts, more than 100 renderings and hundred hours of phone talks and as a result
one of my best automotive project.
The main inspiration for the last version of the design project was given by Hyundai Motor. Design have to follow the exhibition architecture of the hyundai's booth at IAA Frankfurt 2015. And it should be done in contrast and luxury style using figurely cuted bornze panels, black surfaces and expensive looking wood.
the entire booth architecture was diagonaly based and supported by the hexagon lighting elements between two suspended shapes. At the main diagonal area it was proposed to display hybrid and electric hyundai production cars and a "hero" concept car.
During the design process the main project adapting and agreements was made using a number of screenshots instead of classical renderings
central part of the stand was a presentation stage with a premiere of the new N division of Hyundai, the high performance cars. Currently was planed to present the WRC car and a Conceptual sporty hatchback in a brand N blue colour. Behind the cars a huge led wall was placed.
For the first presentation of the developed design concept two artistic sketches of the booth was drawn using adobe Photoshop and wacom Intuos tablet.
FINAL TECHNICAL PLAN of the BOOTH with a final positioning of the cars and a stage deisnged for presentation of one concept car