Pet Met - Promotional Video Production
Services: Concept Development/ Strategy/ Production
Client Name: PetMet Web application
Product Type: Kickstarter Promotion/Branding
Zurna Creative was hired to make a promotional video to appear in the ex-plainer segment of PetMet, an intriguing smartphone app that offers Pet Owners a chance to meet other pet owners within their specified radius and match their dogs or cats for a play-date!
Pet Met is a smart phone app that will allow its users to connect with other pet owners and find playmate for their dogs. I conceptualized and written this ad to reflect on lonliness of the modern man and his/her need to meet the significant other despite all the market driven individualism that has hunt down their existence.
We instantly figured in order for this app to be a successful product, a funny, uplifting and catchy video is necessary so we did a thorough research, juggle a few ideas and decided to go with something... (You guessed it right) Out of the box.
We knew that the number one target of this video is going to be viewers who are also investors (Otherwise known as Venture Capitalists) so instead of making a quick 30 second ad we went for a short film/story that addresses a major issue. We then pitched the idea to App Developers and they froze for a few seconds and then...just like that, they fell in love with it!
The idea and visuals are inspired from Disney's 101 Dalmatians famous animation except for the dogs in the modern age suffer a lack of attention due to their owners addiction to smart phones. This problem is however solved thanks to a brilliant app called PetMet!
Written and directed by Armen Sarvar and with substantial input by creative artists in costume design, art direction and special effects, this less than two minute video not only promotes a new and engaging product, but it delivers a thought provoking message by offering viewers a chance to observe their daily habits from their dog’s point of view and perhaps to reexamine their way of life. The PetMet Developers are currently in the stage of pitching their product and you will hopefully soon be able to download their product on your devices.
The Stages of creation of this product went as follows:
Research and Brainstorming:
Discussing the App usage to develop ideas
Researching similar products
Learning more about dating apps! (An excuse to perhaps try one!)
Developing a story line that could pose as main Branding strategy
Pre Production:
Scouting locations.
Brainstorming Verbal identity and voiceover narration,
Casting talent,
Prepping Production design
Prepping Costume Design
Working with animal trainers
Discussing visual style and language
Creating shot lists and storyboards
Booking equipment and crew
Planning shooting schedule and call sheets
Production:
Shooting on location
Post Production:
Finalizing Copywriting and narration,
Voiceover recording,
Sound Design,
VFX Design,
Compositing and After Effects
Video editing
Content delivery
Social Media Marketing:
Foreseeing distribution plan
Input on targeting audience via Social Media
Optimizing online communities to bring exposure to video
Reforming extra material to redistribute in SM outlets
Watch the final video
