Moon Pig
For this brief we were asked to create a new card for moon pig, to design something new that we hadn't seen on their website before. This is my idea, i wanted something fun that could be altered to fit most people, providing a rang of animals that wold represent the persons personality the most and then giving accessory options to personalise the character even more. To really push the brief i made animations so that that cards and their personal animals could come to life when they were scanned by your phone. examples of this working are shown below.
Three personalised cards with different animal characters all ready to party and celebrate. Each with all the wide range of different accessories to personalise your chosen animal.
Below is a short video to show off how the personalisation of the card would work within the app.
The video starts off by showing an advertisement banners i created set in the home page of the app, then moves on to the new Party animals icon and then another banner that explains how the cards work along with the selection of cards available. The desired card is then chosen, accessories are added, followed by a short message written to go within the card and then finally the card finished and ready to be purchased.
An in app banner to explain how the cards work
Next is the finally personalised video that would start playing after the card is scanned by you phone
A video to show the scanning of the card in action, these videos on the phone could then be shared on social media for more people to see and hopefully make them want to buy a card.
