Identity for a new slow fashion brand DUCHO RENIE. This brand is all about encouraging people to make more eco friendly choices, particularly with their fashion and beauty. It then inspires, educates and helps people to do something about it. To become masters at giving the planet a new life, all the while looking sensational.
As a slow fashion brand we strive to embody our favourite two R’s, Reduce and Reuse and in this process help you to re-program the way you think in your everyday life and to really focus on what little changes you can do to help mother earth. Encouraging you to become more environmentally conscious so that you can build up to a beautiful lifestyle that helps the planet. We understand we are not the first to strive to do something about these issues but goddamn we will be the most stylish doing so.
Why we choose slow fashion?
Slow fashion is all about taking the time to really think about how you want to look. Making sure that every piece you own, you love and adore, because why would you not want to look and feel amazing every single day. Take some time to research what style really represents you and refine your wardrobe to fit with this making sure that all items interchange. This with time creates a perfectly refined version of all you are in clothing form. 
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We only bring out two collections each year not because we're trying to be exclusive but because we want everything we present to the world to be beautiful and a total reflection of us.
With all the items of clothing and accessories we don’t make them until one of you decides that your dream is to own one. This embodies everything that we strive for with the first R, reduce. We don’t create until you commit, this is to save resources and materials that other wise may never be owned. With this simple model we aim to save material and not waste clothing.
Ducho Renie
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