Brand Identity for the used car market
Volkswagen Financial Services presents HeyCar, a new platform for high-quality used cars. HeyCar was founded with a clear goal: to be the trusted point of contact for finding used cars of all brands. In close cooperation with the newly founded startup Mobility Trader wirDesign developed the naming, claiming, brand positioning and corporate design of the new brand. The idea of the design principle lies in the simple statement, a clear tonality and personal character - as well as the name HeyCar, which is a strong metaphor for the new brand, which has nothing to hide and should be unforgettable.