Sana Kliniken AG is the third largest private clinic group in Germany with more than 50 hospitals, one of the most important providers of integrated healthcare services.
wirDesign has developed a flexible and multifaceted corporate design for the Sana hospitals, which works without rigid rules.
The aesculapius with snake is the base of the design. Derived from the "Sana-S", quarter circles and quarter arches form the smallest components of the new design principle. In various compositions, the »Bits and Bows« create a multi-faceted, unmistakable look that is both emotional and approachable.