The purpose of this research project is to create an aesthetically pleasing, relevant and helpful product package design for medical marijuana products sold in medical dispensaries. This researcher first studied the history, benefits and opportunities of the products in the medical marijuana industry, which is currently regarded as the fastest growing industry in the commercial market (National Geographic, 2011). Research was conducted on commercial marketing, advertising and product packaging for medical marijuana products, as well as other consumables and food items that have been packaged and advertised successfully. After the packaging was designed in Adobe Illustrator and Adobe InDesign and printed and assembled in ASU’s Print and Imaging Lab, a focus group was gathered to observe and physically handle the packaging for evaluation of quality and commercial impact.
Photos taken on Apple iPhone 8+