School: Arizona State University, Graphic Information Technology
Instructor: Chad Westover
Assignment: Final Creative Project
The purpose of this project was to create a commercial piece of media for a chosen client using some required techniques & tools in Photoshop. I chose to make a digital movie poster to be displayed in movie theaters & other digital displays on streets and in malls. The three main techniques that I chose are retouching, 3D, and compositing (with an emphasis on the latter). The client is DC Entertainment/DC Comics, with a focus on the upcoming release of the 2018 Aquaman movie and creating hype for the other Justice League franchises. Being a behemoth comic book production company, DC Entertainment has a unique brand and definitive style. Promotional material so far has featured posters and banners with bleak colors and dark scenery, so my goal was to capture that style and power in Aquaman's oceanic landscape.
I began by using selection tools in Photoshop to cut out Aquaman's figure from a current Justice League poster and used over a dozen photos of ocean and cloud schemes and the clone stamp tool paint in the scene around his figure. My favorite part is the sharks and shark teeth in the clouds, because there is heavy symbolism not only with Aquaman as the King of Atlantis and Ruler of the Seas and sharks being the apex predator of the ocean, but with actor Jason Momoa himself and his ancestry. The triangular texture/shapes of his armor are mirrored after a forearm tattoo of Momoa's, which is a representation of shark teeth. Momoa is of Polynesian descent and the shark is his family's ocean "totem" or protector, so the shark teeth design is a reference to that. The 3D text was the second-most time consuming part of this project, but I wanted to make it look like the 3D text was part of the scene, so I gave it a cave wall texture and ocean color, and clone stamped water splashes around it to give it that depth and illusion of 3D space.
*This project won a 1st place ribbon for best Poster/Ad Design at the Spring 2017 GIT Awards at ASU, where a panel of industry professionals judged student submissions.