RFRM Jewelry (pronounced Reform) is a collection of handmade jewelry created with materials mixed from the present and past. Embodying the style "vintage modern", we formed the new brand using a mix of classic and modern typography, colors and textures. To reflect the handmade nature of the jewelry, we turned the logo into a stamp, created handwritten tags and sought out hand-sewn drawstring pouches. The website was designed to highlight the qualities of each piece.