Seed to Serum is an online curator of plant-based skincare products. They were looking to start over completely with a modern look that feels unique and approachable. The visual identity was inspired by rose quartz for its color, irregular shapes and healing properties, minerals because our skin needs them and gold leaf you’d find on a traditional apothecary window. The result is an uplifting, modern and fun brand that uses handmade watercolor textures and a mixed use of graphic patterns. Custom mailer boxes were designed along with a premium gift box, crystal-shaped business cards and a newly rethemed website.