TBD is an abbreviation often meaning in ordinary writing "to be discussed”,"to be done", "to be defined", "to be decided", "to be determined", etc. Is part of the agency's moto to
be a "work in progress" company that adapts to the challenges and needs of their clients.
So my challenge was to bring this philosophy to life.
The three dots are an indication that there is more to come, more thoughts, ideas, is to
be continued. Then I use the dots to build the graphic system for the brand, creating the logo, a custom font and graphic assets.