Fringe Festival Melbourne – Rebrand
We created a new brand platform and visual identity that Melbourne Fringe could refresh year on year. Everything is Art *for 2.5 weeks talks to the diversity of the Fringe program, while celebrating the festival as an art takeover of Melbourne. The festival's diversity became the basis for creating a bold design language, allowing for a unifying aesthetic with endless layout possibilities. We then rolled out a campaign, working with the Fringe performers to capture the energy, curiosity and fun inherent to Melbourne Fringe.
The campaign was awarded a D&AD Pencil for branding.
The campaign was awarded a D&AD Pencil for branding.
Campaign Case Study
