Infinite Futures
The University of Melbourne has launched an integrated brand campaign via McCann Melbourne, showcasing its distinctive curriculum, the Melbourne Model.
The campaign launches with a brand film, which presents the need for a model of education that equips students with world knowledge rather than just a specialist degree, so that they can adapt and be ready for every possible future. Onesal was in charge of the production, design and animation of the spearhead brand film as well as the key visual key visuals for all the campaign.
Based on actual ongoing research projects of the University, we crafted 16 abstract fantastic landscapes illustrating the many possible futures.
Awards
Cannes Lions 2018 - Design Lion (Data Visualization) - Finalist
Cannes Lions 2018 - Design Lion (Social Engagement) - Finalist
Cannes Lions 2018 - Design Lion (Social Engagement) - Finalist
Adfest 2018 - Design Lotus - Silver Award Winner
Adfest 2018 - Film Craft Lotus - Bronze Award Winner
Case Awards 2018 - Multimedia Campaigns 2018 - Gold Award
AdStars 2018 - Film Craft - Art Direction/Production Design - Crystal Award Winner
AdStars 2018 - Film Craft - Animation - Crystal Award Winner
Spikes Asia 2018 - Digital Craft - Silver Award Winner
Spikes Asia 2018 - Design - Bronze Award Winner
Adfest 2018 - Film Craft Lotus - Bronze Award Winner
Case Awards 2018 - Multimedia Campaigns 2018 - Gold Award
AdStars 2018 - Film Craft - Art Direction/Production Design - Crystal Award Winner
AdStars 2018 - Film Craft - Animation - Crystal Award Winner
Spikes Asia 2018 - Digital Craft - Silver Award Winner
Spikes Asia 2018 - Design - Bronze Award Winner
The . Melbourne . Model
S T Y L E F R A M E S
.
.
Produced by Onesal Japan
Client: The University of Melbourne
Agency: McCann Melbourne
Production, Idea and Direction: Onesal Japan
Director: Nahuel Salcedo
Producer: Ailin Brunner
Design and Animation: Nahuel Salcedo, Damian Sendin, Martin Salfity
Additional Design and Animation: Robert Sundelin
Additional Design and Animation: Robert Sundelin
Design Assistant: Hisako Sugano
Sound and Music Design: Andrea Damiano
クライエント：メルボルン大学
代理店：マッキャンメルボルン
制作会社：株式会社Onesal
ディレクター：サルセド・ナウエル
プロデューサー: ブルンナー・アイリン
代理店：マッキャンメルボルン
制作会社：株式会社Onesal
ディレクター：サルセド・ナウエル
プロデューサー: ブルンナー・アイリン
デザイン・アニメーション：サルセド・ナウエル、ダミアン・センディン、マルティン・サルフィーティ、ロバート・スンデリン
デザイン・アシスタント：菅野久子
サウンドデザイン：アンドレア・ダミアノ
Thank you!
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