Amazon Holidays

3D Art
A M A Z O N  H O L I D A Y S

Amazon Japan approached Onesal Studio to illustrate together the world of the distribution station. In this collaboration, we took an abstract approach of the conveyor belt showing box characters and products living together in an ultra detailed fun micro world.

The campaign consisted of key visuals, web assets, social pieces and five TV and social films that went live throughout November and December of 2020 in Japan, and with one of the films being release during the end of the year NHK Kōhaku Uta Gassen 
(NHK紅白歌合戦), the most watched event of the year in Japan.

This is the beginning of an on going series into 2021.

For the Cyber Monday and Black Friday sale we decided to recreate the conveyor using fresh, clean colors to represent technology. ​​​​​​

The gifting and points sale consists in sending gifts to friends and family and also get lots of points while doing it. For this sale we used a very clean palette with details in gold representing the points.

For the new year sale we took a more festive approach using colors representing the new year in Japan. In this film we see a group of boxes waking up and doing a pilgrimage that ends up with them together seeing the sunrise of the new year.

The final two films of the 2020 series take a more character-driven approach where we see the boxes singing as they interact. These is a two-film series, one to be broadcasted right before new year and the other right after new year.

Client: Amazon Japan
Direction: Onesal (Nahuel Salcedo, Damian Sendin)
Executive Production: Ailin Brunner, Feng Li
Production: Ailin Brunner, Lucia Gutkin
Design: Damian Sendin, Lilen Herrera, Nahuel Salcedo, Koji Obara, Friedrich Neumann, Liam Pitchford, Mariusz Becker, Juan Nadalino, Yoritomo Shoji

Animation Lead: Ryo Kobayashi
Previz: Sam Humphries
Animation: Ryo Kobayashi, Damian Sendin, Lilen Herrera, Nahuel Salcedo, Ruben Stremiz, Maximo Ponz, Martin Ollo, Juan Nadalino, Esteban Blazquez
Simulations: David Kvien
Modeling: Mateo Vallejo, Ruben Stremiz, Mariano A. Ruiz, Gabriel Quintana, Koji Obara, Juan Miyagi

Storyline: Nahuel Salcedo, Damian Sendin, Martin Paris
Storyboard Artist: Nahuel Sagarnaga

Character Lead: Ruben Stremiz
Rigging: Rodrigo Lopez, Martin Ollo
Character Animation: Rodrigo Lopez, Maximo Ponz, Martin Ollo
Pitch Producer: Ailin Brunner
Treatment Designer: Maria Belen Guerra

Flame: Sho Aiuchi, Shusei Fujita, Seri Tsuchiya, Emiko Daido

Sound: Syn K.K.
Sound Designers: Allan Mawdsley, Rudi Rock, Kaz Haga
Sound Producer: Nick Wood, Kaz Haga
Music Composer: Yuji Hagiwara, Kaz Haga
Music Arranger: Yuji Hagiwara, Swinky, Kaz Haga
Other Music Credits: Taro Ito / Kouya Hattori (Imagica Labs)  Muneaki Shibuya / Kenta Sakoda (McRay)
Narrator: Keisuke Tanabe

Amazon Holidays