Radio Nolo - Branding

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RADIO NOLO - BRANDING

Branding proposal for my neighborhood radio. The whole identity is built on the concepts of rhythm, movement and diversity; these peculiarities describe the lively personality of this emerging district. The identity relies on a custom made condensed logotype with a urban and friendly mood. The letters, arranged to resemble the knobs of a graphic equalizer, are meant to be developed with a large number of graphic treatments inspired by the striking human heterogeneity of the area. The limited palette enrich the language with a vibrant, slightly retro feel inspired by 80's indie music zines and Impulse classic jazz records.