I designed three lettering illustrations for the launch campaign of META, a project by VERACURA, a startup focused on social projects. META is a project that brings free quality education to girls and boys in the suburbs.

The lettering artworks are based on the YET word, with an hidden double-E, as an antithesis to NEET (Not in Education, Employment or Training).

More on the project here.

Creative direction: Paolo Iabichino

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