Leave No Trace
Packaging & Branding
Leave No Trace is a set of outdoor ethics that focuses on teaching people how to minimize their impact when interacting with the environment. Update the current branding and make the principles of Leave No Trace more accessible to first-time backpackers and hikers.

My aim was to teach the Leave No Trace principles in a simple, yet interactive way so that the viewer is able to understand just how easy they are to put into practice. I created a two part activity including an at-home preparation guide and an on-trail applicaton. The at-home kit is made entirely of waterproof paper and was designed to move the participant through the packing process in such a way that they start with the very general concerns of packing and move to more Leave-No-Trace-focused actvities. Each panel of the box is perforated so that the user can tear them off and use them as a reminder on trail. Along with the kit, a small bag is provided and acts as an on-trail reminder of the principles. It attaches to the hip strap of any backpack.
Leave No Trace
Published:

Leave No Trace

An environmentally friendly, interactive design to help teach first-time backpackers the principles of Leave No Trace

Published: