Natural&Habitual is a brand of healthy products in dressing and seasoning format that seek to bring the natural to your food. The three Natural & Habitual products are: saccharin without cyclamate, stevia without calories and salt without sodium.
Three products that already exist in the market but only through its exclusive manufacturing process eliminates harmful additives and offers a product practically pure. Natural, unprocessed added, maintaining the essence of each of them while eliminating what can become harmful, by accumulation, for our body.
Based on the handicap of offering three products that already exist in the market, but with an a priori intangible advantage for the consumer and a specific sales channel such as the hotel & catering channel, the differentiation is sought by establishing a premium, colorist and flexible graphic line, incorporating the geometry as axis for the construction of the different applications of the brand.
The use of the monogram as a synthesis of the naming and its initials close the circle looking for sophistication and class.
In this work process, we find the differential elements that serve to construct a personal own graphic language. Always bearing in mind that graphics must be articulated around the launch of its three products and that the point of contact with the target are the single dose packagings served in bars and restaurants.
Product Mock-ups
Web purpose
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