Federópticos, the spanish recognised optical chain, used its own mag called tendencias as a loyalty tool. Used as a vehicle to raise awareness of the wide variety of models in prescription glasses and sunglasses that offer at their centers, the optical group notices the need to take a 180 degree turn in the editorial design line of the magazine.

Turning to the fashion world as main issue, the layout, art direction and content are updated, resulting in a new magazine with a contemporary style, fresh and renovated according to the graphic lines that dominate today's editorial design.