Voltaren Emulgel

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Novartis, Voltaren Emulgel

Graphic Design For Package And Poster

For this project, I designed the Package and Posters for Novartis, Voltaren Emulgel. India's first pleasant smelling, non-sticky pain-relieving emulgel. Novartis India, OTC Division, announced the launch of the World’s No.1 topical body pain reliever, Voltaren Emulgel, in India. My team and I were responsible for branding, posters, package design & a TV Video. A Graphic Design project for Novartis' Voltaren Emulgel Package and Posters.

Client: Novartis, Voltaren

Date: 5.25.14

Based In: Mumbai, India

The Challenge

Create branding, posters, TV video advertisement, and package design, which will promote the characteristics of the products and sets it apart from the competition. Voltaren aimed to have a strong appeal to the young, working professional, who wants to get rid of the pain without announcing to the world about the pain. They currently use strong-smelling ointments and creams. Unlike the current cream/gels available in India, Voltaren has a pleasant smell and is non-sticky making it ideal for use during office hours.

Overview

Novartis is a Pharmaceutical company based in Basel; Switzerland. The company focuses on Pharmaceutical sales, research, and innovation. It is one of the largest pharmaceutical companies by both market capitalization and sales. Novartis manufactures the drugs clozapine (Clozaril), diclofenac (Voltaren), carbamazepine (Tegretol), valsartan (Diovan), imatinib mesylate (Gleevec/Glivec), cyclosporine (Neoral/Sandimmune), letrozole(Femara), methylphenidate (Ritalin), terbinafine (Lamisil), deferasirox(Exjade), and others. Voltaren Emulgel is available in more than 130 countries. It has a unique Emulgel formulation that provides instant relief from body pain, speeding up recovery, and helps consumers get back to their daily routine. Voltaren’s Triple Action Formula gets absorbed fast, penetrates deep to the source of pain, and reduces inflammation, thus providing relief and recovery from body pain. It is uniquely developed Emulgel formulation which is a combination of cream and gel, helps the active ingredient to rapidly penetrate deep into the skin and reach the source of pain to reduce the inflammation and provide speedy recovery. In addition, Voltaren has a pleasant smell, soothing cooling sensation, and is non-greasy. Voltaren, the World’s No 1 body pain reliever, has a long heritage across countries providing speedy recovery from body pain as it has a unique Triple Action Formula.

My Role

Tools

Techniques: Visual Research, Analysis, Mood boards, Gestalt Principles, Mockups

Duration

2 months with weekly deadlines

Research & Analysis

We conducted competitor analysis, collected data from users, and various other sources to find trends or patterns used to advertise. We completed our research and considered the existing nature of the industry. We knew that not only the message but the source of delivery of that message would have to play a key role. A key strategy was to rope in influential actors as the best people to take the message across the country. The next step in the design process was to organize everything and give a structure it.

Ideation & Dielines

We used a dieline as a placeholder for assisting in the proper layout, sizing, and orientation so that it can be die cut as part of the finishing process. The box also lists essentials facts and product details.

Color Palette

Designs

After an in-depth trend analysis, we worked on designs that will stand out among the competition. I created posters and package design. The visual elements we used were intended to communicate the properties of the products. I was also part of the crew for the TV Commercial.

Feedback & Iteration

We conducted sessions with Novartis for feedback & validation of designs so that they are more closely aligned with customer’s needs and goals. Based on my observations and the users’ feedback, we made revisions. As a result, I was able to improve my designs. I followed that by making print-ready files.

Solution & Insights

This project was an eye-opening experience for me. My role in this project is that of the Graphic & Packaging Designer. I completed all activities in the package design project cycle which resulted in the accumulation of a huge amount of knowledge and many new skills. I feel like we have met the goals and needs of my user.