• Based in multi-cultural Singapore, our identity was created to reflect our Chinese lineage. The word '民' (min), translated to mean 'people', was carefully chosen to represent our studio and what we feel it stands for.

    We believe that when we create forms that are modular or fluid, we allow for the opportunity for little discoveries. Our identity hopes to bring that thought across.
  •  Full Logo
  • Monogram Application

    A graphic element that brings to mind traditional Chinese windows or wooden screens is also created when the character is repeated four times.

  • Name cards

    A name card is a receiver's window into our world. We experimented with different materials and found one that would allow light through - just as a window would, when illuminated from behind.

  •  Lotus CD Sleeve
    A customized CD sleeve, inspired by a lotus in bloom.