Design for a fair trade coffee that will be launched in both mass and bio markets.
The goal is to create an attractive package taking into account three key points:
. a coffee grown by women for women
. a product of Nicaragua
. a high quality, handcrafted coffee
. a product of Nicaragua
. a high quality, handcrafted coffee
The concept: a woman for each package.
The range consists of three different types of coffee: natural, decaffeinated and 100% arabica.
The facing shows the basic elements: a woman, a cup and an element of nature, depending on the type.
In the backpack, you can read the woman's story, simulating a letter, and the type of coffee with its organoleptic profile, taste, scents,...
All this with a minimalist, feminine and pure aesthetic.
The project was overseen by Enric Batllle and Renato Canton for BatlleGroup.
Also, some take-away gadgets were designed
And an ecological market stand.
Customers can share a story by writing it on postcards.
