THIS PROJECT IS A CREATIVE SHOWCASE - FOR CONCEPTUAL PURPOSES
The idea, concept and copywriting are mine.
I do not own the images (please contact me to request that I change them).
'NOT' concept for OXFAM (with permission)
This is a campaign to promote OXFAM as a sustainable and ethical way to buy clothes and fight poverty. As an alternative to low-cost expendable fashion, OXFAM offers vintage clothes, unique finds and quality labels, while helping to reduce waste and demand.
By presenting striking alternatives and using the word 'NOT', the campaign feels disruptive and defiant. It challenges people to fly in the face of fast fashion.
I've played with alliteration to create punchy headlines, and supported the creative with the well-balanced hashtag #FashionNotFamine. This encourages people to join in the conversation on social media and support OXFAM's fight against poverty and hunger.
*THIS PROJECT IS A CREATIVE SHOWCASE - FOR CONCEPTUAL PURPOSES*
I do not own the images or represent the brand - although I do have permission to use the OXFAM logo for this showcase.
I do not own the images or represent the brand - although I do have permission to use the OXFAM logo for this showcase.
Concept: Rachel Thomas - thehouseofwords.com
Copywriting: Rachel Thomas - thehouseofwords.com
Design: Mocked up by Rachel Thomas
