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    Copy campaign concept for a luxury hotel chain #wordplay ** THIS PROJECT IS A CREATIVE SHOWCASE - FOR CONCEPTUAL PURPOSES ONLY ** The concept and… Read More
    Copy campaign concept for a luxury hotel chain #wordplay ** THIS PROJECT IS A CREATIVE SHOWCASE - FOR CONCEPTUAL PURPOSES ONLY ** The concept and copywriting is mine. I do not own the images and created a dummy brand to communicate the idea. Read Less
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** THIS PROJECT IS A CREATIVE SHOWCASE - FOR CONCEPTUAL PURPOSES ONLY **
The idea, concept and copywriting are mine. I do not own the images and created a dummy brand. 
 
Concept for a luxury hotel chain. 
 
This is an idea for a hotel sector campaign, inspired by my love of words. Focusing on words ending in 'bed', the series of ads shows appealing ways to spend a day - and end it with a beautiful hotel bed.
 
** THIS PROJECT IS A CREATIVE SHOWCASE - FOR CONCEPTUAL PURPOSES ONLY **
I do not own the images and have created a dummy brand. 
 
The concept also works for:
 
Clubbed       (dancing the night away)
 
Bombed       (jumping in a swimming pool)
 
Succumbed   (tasting treats at a chocolatier)
 
Concept: Rachel Thomas - thehouseofwords.com
Copywriting: Rachel Thomas - thehouseofwords.com
Design: Mocked up by Rachel Thomas