
** THIS PROJECT IS A CREATIVE SHOWCASE - FOR CONCEPTUAL PURPOSES ONLY **
The idea, concept and copywriting are mine. I do not own the images and created a dummy brand.
Concept for a luxury hotel chain.
This is an idea for a hotel sector campaign, inspired by my love of words. Focusing on words ending in 'bed', the series of ads shows appealing ways to spend a day - and end it with a beautiful hotel bed.



** THIS PROJECT IS A CREATIVE SHOWCASE - FOR CONCEPTUAL PURPOSES ONLY **
I do not own the images and have created a dummy brand.
I do not own the images and have created a dummy brand.
The concept also works for:
Clubbed (dancing the night away)
Bombed (jumping in a swimming pool)
Succumbed (tasting treats at a chocolatier)
Concept: Rachel Thomas - thehouseofwords.com
Copywriting: Rachel Thomas - thehouseofwords.com
Design: Mocked up by Rachel Thomas