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    This playful concept is for a holiday company specialising in more unusual breaks to boutique hotels, in lesser-known destinations. Audience: pr… Read More
    This playful concept is for a holiday company specialising in more unusual breaks to boutique hotels, in lesser-known destinations. Audience: professionals who are looking for a break from their routine. Read Less
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** THIS PROJECT IS A CREATIVE SHOWCASE - FOR CONCEPTUAL PURPOSES ONLY **
The idea, concept and copywriting are mine. I do not own the images and created a dummy brand. 
 

Undo your usual - concept for a holiday brand
 
This concept is for a 'lastminute.com' style holiday company specialising in more unusual breaks to boutique hotels, in lesser-known destinations. 
 
Audience: young, would-be-wanderers - professionals who are looking for a break from their daily routine. 
 
Visuals: fun, fresh images
Copy: minimal, punchy and playful
Undo your usual - concept for a holiday brand
 
Concept for a 'lastminute.com' style holiday company specialising in more unusual breaks to boutique hotels, in lesser-known destinations. 
Audience: young, would-be-wanderers - professionals who are looking for a break from the old routine. 
Copy: minimal, punchy and playful - supported by fun, fresh visuals. 
 
Design: Mocked up by Rachel Thomas