Racional:
Los riesgos están en cualquier parte, cuando tomas un taxi en la calle o cuando abres una nota de voz de un amigo... sin saber que es una broma. Por eso nos aprovechamos de esta situación y enviamos estas cuñas a nuestros clientes a través de WhatsApp, para demostrarles que nunca se sabe cuando llega el peligro, pero que es posible evitarlo usando nuestra zona de taxis seguros.
Idea:
Risks are everywhere, when you take a cab on the street or even when you open a voice note from a friend… unknowing that it is a prank. So we take advantage of this situation and send these ads to our clients by WhatsApp, showing them
that you never know when the danger comes, but you can avoid it using our safe taxi area.
Ref. Trump
Reporter:
A call from the United States president accepting he was wrong about Mexico has been leaked. Here is the call…
SFX:
Woman moaning.
Institutional announcer:
You never know when the danger comes.
Parque Arboleda mall safe taxi area.
Ref. Despacito
Broadcaster:
And the success of Despacito, will keep razing the musical lists thanks to the new version. Let’s listen it…
SFX:
Woman moaning.
Institutional announcer:
You never know when the danger comes.
Parque Arboleda mall safe taxi area.
Ref. Ronaldo
Reporter:
… This is what the portuguese said about his sexuality in the meringue’s club press conference:
Soccer player:
Ehhh… many things have been said about me, but…
SFX:
Woman moaning.
Institutional announcer:
You never know when the danger comes.
Parque Arboleda mall safe taxi area.
Grupo Zea
Parque Arboleda - Zona de taxis seguros (Safe taxi area)
Creative director: Jhon Meza
Creative copywriter: Sebastián Galindo
Production: Radiomix
