Sadly war video game buildings look like some schools where Colombian children and teenagers study. We hacked the Battle Royale game mode in Free Fire without touching the game code to turn it into a new digital donation point. Proving that a war game and a digital mission can change the real world.
Publicis Colombia
Chief Creative Officer: Camilo Carvajal
General Creative Directors: Juan Afanador / Anderson Quiroga
General Creative Directors: Juan Afanador / Anderson Quiroga
Creative Copywriter Lead: Sebastian Galindo
Art Directors: Karenth Quintero
Copywriter: Diana Sánchez
Preditor: Jorge Galvis
Influencers Managers: Jose Racioppi / Sebastián Betancur
Video Producer: AKIRA
Film Director: Juan Rueda
Motion Artist: Daniel Mosquera
Sound Studio: Laika
