Context
The new generations look for new moments and places to drink alcohol daily, spaces where they can consume more responsibly.
However, finding the right place to enjoy it isn’t always easy.
However, finding the right place to enjoy it isn’t always easy.
Idea
To hype up our brand, we made with recycled and reused materials a genderless fashion collection with a built-in thermal pocket
that allowed them to take Michelob everywhere with the best style.
that allowed them to take Michelob everywhere with the best style.
Copywriting: Sebastián Galindo - Johan Granados
Art Direction & Motion Design : Paula Zambrano
Sound Editing: Juan Camilo Sánchez
Art Direction & Motion Design : Paula Zambrano
Sound Editing: Juan Camilo Sánchez
