Dos Pinos is a Costa Rican cooperative producer of dairy, beverages and candy products, headquartered in Alajuela, Costa Rica. It has a portfolio of over 600 brands and its products are sold throughout Central America and the Caribbean, venturing into a new market, the US.
That´s why they created a new cold drink made of the most characteristic product that Costa Rica sells worldwide: coffee. The strategy was to place Costa Rica in consumers' minds, with its coffee as well as its nature.
Leo Burnett Costa Rica
For Cooperativa de Productores de Leche Dos Pinos R.L.
