Arcelik - Beko
This is a very different and unique approach. In order to grab attention, we start with a dark, abstract and futuristic visual. We also create a completely new world within the washing machine and only reveal the machine once we pull out.
The concept provides a combination of 3 stages:
1. Artistic part ( Abstract visuals aim at capturing attention of the consumers )
2. Product part ( Showing both the complete range of products and product detail beauty shots )
3. Feature part ( This part is more informative, and less crazy. It’s important to focus on readability and the image of the highlighted component )
Produced at Chimney Group Asia Pacific
