There are 16 logo combinations. And there are 16 ‘i’ letters in each of it. The logo also promts the address in order clients find the coffee shop more easy. It has also got a direct link to the brand’s main product which is coffee.
The aim of the visual identity was to make it look modern, natural, playful and, most importantly, dynamic. Different variations of the logo allows us not to get too attached to one logo and invites creating different live patterns when thinking of 16i kava story.
