First, they hit us with their punchy ales, then came the crisp craft lagers. The next step in Vocation’s master plan was Vocation & Co., a bar and kitchen hosting their favourite guest beers alongside the core Vocation range.    

Rather than position the bar as an extension of what had been done before, we chose to establish it in its own right. Inspired by the spirit of collaboration, we created ‘Vocation & Co.’ and led on the positioning, branding and interior design. 

From the light fixtures to the staff aprons, every element was thoroughly thought through and expertly crafted using a limited selection of well-considered materials. We even put a playlist together for the opening night.