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A Denver based furniture design service, named Pagomo (meaning "on the mountain" in the Chinyanga South African dialect), was seeking a stronger identity for increased web and branding presence. The goal of this redesign was to highlight the client’s design process and represent his modern, custom design aesthetic. Pagomo markets their high quality handmade designs to families and professionals, particularly to a high profile clientele. Based on these goals, here was the proposed brand: