A portfolio redesign for the web and a brand refresh, for one of Denver's favorite post production agencies—Impossible Pictures.
Impossible is a post production agency located in Denver, Colorado with 10+ years experience in the broadcast advertising industry. This was a 60 project portfolio redesign for the web that would be an exciting and easy experience for visitors and clients.
Focus: Updating Impossible's branding, big beautiful images, telling the story of each project and Impossible's overall process.
Main challenges: Very content heavy, responsiveness across all devices, Retina compatibility, and communicating with the development agency to achieve desired look and functionality.