I worked together with Commerce Kitchen on this brand redesign, they lead the brand discovery process and I created the mark and visual identity based on their findings. We were a great team and Prime has already started to implement and grow into it nicely!
The project was to create a new brand identity for this fast-growing Colorado digital health company. Prime's mission is to lower healthcare costs and make Colorado the healthiest state in the nation. They encourage innovation in many areas of digital health and are building Colorado’s national reputation as a leading health innovation hub.
ROLE: UI/UX Designer
COLLABORATION: New Why Web