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A new brand identity for a Colorado digital health company that is growing fast. Prime's mission is to lower healthcare costs and make Colorado the healthiest state in the nation. The statewide non-profit organization encourages innovation in digital health and is building Colorado’s national reputation as a leading health innovation hub.

I worked together with Commerce Kitchen on the redesign, they lead the brand discovery process and from that I created the mark and visual identity based on their findings. We were a great team and Prime has already started to implement and grow into it nicely!