Lan Kwai Fong - Brand Awareness Campaign
The Lan Kwai Fong group is a world-known night life district in Hong Kong. The new identity does not only represents LKF, but also reflect the three aspects of dining, lifestyle and night-life. I was inspired by the given theme of heart to create a geometric logo, using the silhouettes of chopstick with gold, water-drop with blue and light tube with purple to differentiate the three aspects.
