The Seattle Aquarium
Identity Redesign
Identity Redesign
My redesign for the Seattle Aquarium identity strives to capture a younger audience as well as maintain the credibility of the Aquarium as a source for scientific research.
Logo featuring distinctive Pacific Northwest animals living in three different strata: the surface, the mid-water, and the ocean-floor.
Website shown with header and colors. A different use of the versatile animals.
Business cards and stationery. Bubbles are simple yet add depth and character.
Storyboards for how the logo would be put in motion.
