Illustrated Creatives for a Reggae gig featuring International as well as National artists organised by Krunk (an artist management agency based out of Mumbai). I went with an illustrative approach for this one, using a Reggae-esque palette to communicate the genre. Elements that form a part of the sub-culture were also employed along with stylised portraits of the artists to bring out the vibe and create an effective recall. I stuck to a simple Geometric font for the text to balance the heavily stylised artwork.
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